To rationalize the management of all the activities, to make the firm more fexible as to the market requirements , to make it more specialized in supplying services, the business structure has been organized in different areas: operational, managerial, productive. The business has different management sections:
* Operational
* Human resources
* Product Marketing,
* Sale office
* Administration
* Organizative and development ,
The general management , at the top of the organization, coordinates all the activities connected with the operational direction.
This structure is characterized by two areas: The Back and The Front Office; here different figures work .
The Back Office is the organizative structure that spreads the guidelines of the General management supporting the different areas to achieve the objectives. Moreover all the resources of the organizative and development, human resources and administrative areas are part of the back office.
The Front Office is the sale structure where the product is carried towards the dealers and the firms and where the customer relationship is maintained.
The success of this organizative model is based on the the steady collaboration between Back Office and Front Office. This cooperation guarantees , through the continuous information flow, to solve problems and so to achieve the business aims. In this process the sale office and the marketing direction serve as bonding agents.